About beetle icon B

THE BEETLE

When talking about the meaning behind Black Beetle Design, we can clearly see how it relates to the values of our business. At first sight, a black beetle may seem unassuming, ordinary or even revolting, yet they are known for many characteristics close to our heart, including being hard workers, showing stability, persistence, creativity, cooperation, solidarity, instinct, and intuition – qualities recognizable and appreciated in the design world. Above that, we are equally fascinated by their physical appearance, which we find beautiful, edgy, symmetrical, unexpected, texture-rich and simply iconic, just as our work aspires to be.

MORE THAN A BUG

About beetle graphic beetle 1

Perseverance = Proactivity, Flexibility & Curiosity

Beetles experience metamorphosis through various life-stages to their adult form, which inherently illustrates attributes of flexibility, ability to adapt and perseverance. Throughout their adulthood, a beetle will take the same path many times, making precise changes when obstacles are present. They consistently persevere, improve and grow, using the skills necessary to achieve success and remaining curious.

Working with Architects, Developers, Furniture Companies, and Business Owners on various projects naturally requires the same level of flexibility and proactivity. Just like a beetle, who usually stays close to the ground, we dive deep into the details of each project to ensure it runs smoothly, in respect to all technical possibilities and limitations. Yet, that doesn’t stop us from being creative, overcoming obstacles and seeing the full picture from perspective gained by taking a step back when necessary, or in case of the beetle – spreading their wings to fly.

Extrasensory Perception = Respect & Attention

Have you ever watched a beetle use its antennae? They are quite amazing and more complex than you’d expect. Antennae provide necessary information to make sense of the beetle’s world including feelings, smells, and relationship rituals. In kind, we approach each project with sincere respect and attention, in order to understand the task in hand, your needs and priorities. Just like the beetle analyzing it’s surroundings, we study the subject in great depth and then we translate it into users experience, focusing not only on sight, but also touch, sound, airflow and light.

About beetle graphic beetle 2
About beetle graphic beetle 2

Extrasensory Perception = Respect & Attention

Have you ever watched a beetle use its antennae? They are quite amazing and more complex than you’d expect. Antennae provide necessary information to make sense of the beetle’s world including feelings, smells, and relationship rituals. In kind, we approach each project with sincere respect and attention, in order to understand the task in hand, your needs and priorities. Just like the beetle analyzing it’s surroundings, we study the subject in great depth and then we translate it into users experience, focusing not only on sight, but also touch, sound, airflow and light.

About beetle graphic beetle 3

Teamwork = Collaboration

Beetles, although individualists,  live in colonies and must rely on their intuition to cooperate in being a successful team. With each member contributing, the group will flourish, stay protected from predators and develop to it’s full potential. Design projects are much the same, where collaboration is key to a successful design, smooth project implementation and productive outcomes. We value and respect everyone involved in the process, understanding the significance of good communication and teamwork.